Here was another project setup to fail. More bad clients that don't know a thing about the "internets". A typical day in the office.
We were managing this client's PPC accounts. We met the wife at a conference and she has no idea what to do with her website. It was getting redesigned, they were almost finished and she was thinking about dumping them. She felt like she knew more about the design of the site than they did. She decided to give us a try with PPC first, which is not our specialty especially when the quality of a site becomes a big issue with PPC campaigns.
So I'm assigned the project with an SEM analyst. She was very needy and every day wanted a phone call and wanted to adjust her campaigns. We went through 2 months of constant calls, emails and adjustments.
The analyst did everything he could to make their campaigns the best they could be, but they just weren't converting. They weren't converting because they had no quality PPC landing pages, they had no quality content, and they had no quality calls-to-action.
The short story: their redesign was basically a miserable failure.
So one day after about 2 months of this back and forth, I tell her via email that we're using up a lot of their time, and she needs to keep me in the loop of all the extra phone calls she's making directly the analyst.
And then she said, "Are you scolding me?! If you are, that is totally inappropriate! I have told you how important it is for us to stay in constant communication as our campaigns are not performing!"
Sorry lady, but your baby is ugly. You need more help than optimizing your PPC campaigns. You just redesigned and guess what? You need another redesign.
