Tuesday, May 28, 2013

Bad SEO Client Haikus - PPC Haiku

PPC Haiku

To do PPC
You do not need to know how
To do PPC

One thing I've learned in this industry is that fakers can make it. Even if there's a big brand and millions of dollars supporting it; fakers have a lot of authority.

Even if one area of expertise is not someone's specialty, they can still fake it till they make it. On several different occasions I've seen For Dummies books at people's desk because they have been thrown into a specialty when they are no specialist. Whether it's because the boss sold a new service or the position hadn't been filled yet; you do not always need to know how to do something.

Thus, the PPC haiku was born. One does not necessarily need to know how to do something to manage something. Ponder on that miraculous thought.

Lesson learned: fake it till you make it. 

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