This is the third installment of the Bad asshat SEO client chronicles. Full versions of installments 1 and 2 can be read in full if desired.
But if you're just jumping in, the recap for both are below:
- Asshat was always an asshat, but it took awhile for everyone to notice.
- Asshat had it made, he was in charge, and no one questioned him.
- Asshat made mistakes.
- A different analyst came along to the project and began to hold him accountable.
- Asshat began sending hate mail.
- Asshat began to crumble in defeat.
- Asshat was not doing his job
- Asshat was lying to us
- Asshat was lying to his boss and throwing us under the bus
- Asshat was caught & got more angry
After asshat began to crumble, his stories started to deteriorate very quickly and he was in a bad situation, he was being a VERY bad SEO client. He would say he knew what needed to be done on the call; then he'd send an email to one person asking for help. And help was exactly what he needed, and we all knew it. He needed help moving on! He turned from defensive to helpless and depression began to sit in. I know this because I watched his Google Plus updates. Maybe if he could manage his attitude like Dale Carnegie methods taught him; then maybe he'd figure out HE was the problem.
He was also very proud of being "one of the first Google+ adopters". I think at one point he called himself a Google+ innovative consultant. Based on his profile he is clearly very proud of himself and thinks his shit don't stink. I also remember at one point he showed redesign comps to his Google+ circles for feedback....because honestly, why wouldn't these innovators have some good advice? He was all proud of himself again. No one acknowledged that email.
Soon the owner began to ask more questions during meetings and via email and was finally getting the hint that Mr. Asshat wasn't doing his job. Multiple times we politely told him that what asshat was saying was simply not true and showed him screenshots. This put asshat in a really bad situation.